Our Story

Hi, I’m Mitali Deshmukh , the founder of Pink Saffron.

I’ve always felt that finding simple ethnic wear in truly beautiful colours can be surprisingly difficult. There’s so much out there, yet finding something that feels effortless, comfortable, and in a colour you instantly fall in love with isn’t always easy. That’s where Pink Saffron began.

I wanted to create pieces that are simple in silhouette but special in colour — exploring dreamy hues that make you look forward to getting dressed and wearing them again and again. Pink Saffron is my little world of colour, and we’re only just getting started. From soft pastels to unexpected pairings, there are many more beautiful shades waiting to be explored.

Simple silhouettes. Dreamy hues. A little bit of desi soul.

I hope you find a color here that feels a little like you.

Welcome to Pink Saffron. 💗